April, 2001

TOKYO - Nikon Corporation is pleased to announce the introduction of the COOLPIX 775 Digital Camera to the U.S. market.

A compact, lightweight digital still camera, the COOLPIX 775 was developed to provide a broad range of users, including entry-level customers, with exceptional ease of use.

What makes the new COOLPIX 775 so special is its ingenious simplicity of design, a breakthrough that for the first time ever makes the enjoyment of digital photography available to any- and everyone. The challenges that once made digital cameras a tool for technophiles are now a thing of the past. The COOLPIX 775 is designed to satisfy the needs of individuals of all ages and every walk of life.

Unparalleled point-and-shoot operation with Auto and seven Scene Modes; ultracompact size; smart, ergonomic design; one-button data transfer; and quality pictures thanks to the 2.0 effective megapixels and 3x Zoom-Nikkor lens -- the COOLPIX 775 enables users of any age or lifestyle to enjoy the power and convenience of digital photography in our increasingly interconnected world. And it comes with the essentials the user needs to get started right away, including rechargeable battery, charger, USB cable and software. The COOLPIX 775 is a natural choice for digital camera consumers of every class, from beginners to the more adventurous.

Note: The announcement dates for other markets may differ by country or area. Specifications, design, product name and standard accessories may differ by country or area.

Nikon COOLPIX 775 Feature Highlights

Easy, one-click operation
Each of the COOLPIX 775’s main operations can be handled with the push of a button or turn of a dial. Switch the camera ON. Set the Mode Dial to AUTO. Then press the shutter button to capture the image displayed in the LCD monitor. One touch of the Quick Review button lets users view the just-taken image, even while composing the next shot.

To save images, simply connect the COOLPIX 775 to a computer via the USB cable that comes with the camera, then push the TRANSFER Button. The selected image data in the COOLPIX 775 will be uploaded automatically to the computer -- and to the user’s convenient NikonNet* archive portfolio if desired.

*NikonNet is an online photo community service of Nikon Inc. (www.nikonnet.com). It is available only in the U.S. market.

Versatile Scene Modes
The large, easy-to-use Mode Dial on top of the camera lets users select from seven scene modes that enhance the camera’s flexibility and creative output. These modes are designed to provide optimal image results for a broad range of shooting situations. There’s even a movie mode.
Party/Indoor
Captures details in dimly lit scenes. If necessary, the COOLPIX 775's built-in Speedlight will fire automatically.
Back Light
The built-in Speedlight fires to prevent subjects turning out dark in backlit situations.
Portrait
Ensures bright and faithful skin tones.
Night Portrait
Fires the built-in Speedlight to light the subject but keeps the shutter open long enough to capture the background.
Landscape
Captures distant scenes with postcard-like sharpness and clarity.
Beach/Snow
Does away with the grayish underexposures typical of sea or snow scenes to deliver sea and snow backgrounds that sparkle.
Sunset
Enables users to preserve the exquisite, natural beauty of sunsets.

COOLPIX quality within everyone's reach
A high-performance 3x Zoom-Nikkor lens, the preferred choice of professional photographers worldwide, guarantees sharp, clear images.
Nikon's advanced image-processing algorithm provides true-to-life color reproduction.
These world-class features are packed in the portable COOLPIX 775, a camera so light and so small that it fits in your shirt pocket! And the large Mode Dial and fewer buttons ensure simple, carefree operation -- so everyone can enjoy high-quality digital images.

Nikon COOLPIX 775 Major Features

• Ultralight 3x Zoom Digital Camera featuring 2.0 effective megapixels
• 2.0 effective megapixels for 1600 x 1200-pixel images
• Newly designed 3x Zoom-Nikkor lens with 5.8-17.4mm coverage (equivalent to 38-115mm in 35mm [135] camera format); digital zoom up to 2.5x magnification (7.5x when combined with optical zoom)
• Nikon's advanced image-processing algorithm ensures faithful color reproduction
• Exclusive 256-segment Matrix Metering and Matrix Auto White Balance guarantee outstanding exposure and white balance control in every image
• Macro shooting capability as close as 4cm (1.6 in.) with the convenient Best Shot Selector (BSS) function
• AUTO Mode for point-and-shoot operation
• Scene Modes -- choose from seven different "scenes" (Portrait, Party/Indoor, Beach/Snow, Landscape, Sunset, Night Portrait, Back Light)
• Advanced, built-in 5-mode Speedlight
• Movie mode enables reproduction of QVGA-size images in QuickTime® file format at approx. 15 fps, for up to 15 sec.
• Quick Review allows users to view captured images at the press of a button -- even while the camera is in shooting mode
• TRANSFER Button lets users automatically upload selected COOLPIX 775 image data to a computer, and to their NikonNet* archive portfolio if desired
• Plug-and-play USB interface
• Protective lens cover
• Ergonomic design features intelligent button layout and directional Multi Selector for easy handling, superb operability
• Easy-to-view, 1.5-in., 110,000-dot, low-temperature polysilicon TFT LCD monitor
• Long battery life -- approx. 100 min. with dedicated Rechargeable Li-ion Battery EN-EL1
• Compatible with Telephoto Converter TC-E2, Wideangle Converters WC-E24/WC-E63 (requires Converter Adapter UR-E3)

*NikonNet is an online photo community service of Nikon Inc. It is available only in the U.S. market.